SP 85mm F/1.8 Di VC USD (Model F016) wins “European DSLR Lens 2016-2017”. Tamron lens wins EISA Award for 11th consecutive year
August 15, 2016, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its SP 85mm F/1.8 Di VC USD (Model F016), world’s first* fast-aperture lens with VC (Vibration Compensation) for full-frame DSLR cameras, has won the EISA Award for European DSLR Lens 2016-2017.
“European DSLR Lens 2016-2017”
*For 85mm F/1.8 fixed focal lens for full-frame DSLR cameras (As of January, 2016. Source: Tamron)
The Sony mount model does not include VC since Sony DSLR bodies include image stabilization functionality. The name of the Sony mount model is “SP 85mm F/1.8 Di USD (Model F016)“ without the VC designation. The launch date of the Sony mount model will be announced at a later date.
Excerpt from the Award of the EISA Jury
The Tamron SP 85mm F/1.8 Di VC USD sets new standards of performance for a short telephoto portrait lens. It’s the first of its type equipped with optical image stabilization, allowing the photographer to use shutter speeds up to 3.5 stops slower than usual. Optical performance is enhanced by the use of Low Dispersion and Extra Low Dispersion glass elements to minimize chromatic aberrations, and the barrel is also sealed against dust and moisture. The optical design strikes a perfect balance between sharpness at the point of focusing and producing a soft natural effect at the background, making it a perfect lens for portrait artists.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video, In-Car Electronics and Mobile devise categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 22 countries review and vote determine the leading products on the market.
Tamron Lenses that have received the EISA Award
The receipt of this prestigious award marks the 18th year Tamron has won an EISA Award, and the 11th consecutive year since 2006.
| Year Awarded | Product Name |
| 1992-1993 | SP AF35-105mm F/2.8 Aspherical (Model 65D) |
| 1993-1994 | AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
| 1997-1998 | SP AF90mm F/2.8 MACRO 〔1:1〕 (Model 72E) |
| 1999-2000 | AF28-300mm F/3.5-6.3 Aspherical 〔IF〕 MACRO (Model 185D) |
| 2000-2001 | AF28-200mm F/3.8-5.6 Aspherical-IF Super Ⅱ (Model 371D) |
| 2002-2003 | AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical 〔IF〕 MACRO (Model A06) |
| 2003-2004 | SP AF28-75mm F/2.8 XR Di LD Aspherical 〔IF〕 MACRO (Model A09) |
| 2006-2007 | SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical 〔IF〕 (Model A16) |
| 2007-2008 | AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical 〔IF〕 MACRO (Model A18) |
| 2008-2009 | AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical 〔IF〕 MACRO (Model A20) |
| 2009-2010 | AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical 〔IF〕 MACRO (Model B003) |
| 2010-2011 | SP 70-300mm F/4-5.6 Di VC USD (Model A005) |
| 2011-2012 | 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008) |
| 2012-2013 | SP 24-70mm F/2.8 Di VC USD (Model A007) |
| 2013-2014 | SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
| 2014-2015 | 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
| 2015-2016 | SP 15-30mm F/2.8 Di VC USD (Model A012) |
| 2016-2017 | SP 85mm F/1.8 Di VC USD (Model F016) |
